How much does a website cost in Belgium?
Website prices in Belgium range from €500 to €50,000+, depending on the type of project, complexity and chosen provider. A professional showcase website typically costs between €2,000 and €6,000.
Price grid by website type
Showcase website (5-10 pages)
The classic showcase site to present your business:
- Customised template (WordPress): €1,000 – €3,000
- Custom design: €2,500 – €6,000
- Full custom (React/Next.js): €4,000 – €10,000
What's included: responsive design, content integration, contact form, basic SEO, administration training.
Online store
- Shopify (customised theme): €2,000 – €5,000 + monthly subscription (~€30/month)
- WooCommerce: €3,000 – €8,000
- Custom: €8,000 – €25,000
What's included: product catalogue, shopping cart, online payment (Bancontact, Visa, PayPal), stock management, transactional emails.
Landing page
A single page optimised for conversion:
- Budget: €500 – €2,000
- Ideal for: product launch, ad campaign, market testing
Freelancer vs agency: what's the price difference?
Web freelancer
- Average daily rate: €300 – €600 excl. VAT
- Advantages: lower prices, direct relationship, flexibility
- Disadvantages: limited availability, sometimes specialised skills (good dev ≠ good designer)
Web agency
- Average daily rate: €600 – €1,200 excl. VAT
- Advantages: multidisciplinary team, structured process, long-term support
- Disadvantages: higher budget, less flexibility
The best compromise
What makes the price vary
Design
- Modified template: economical but less unique
- 100% custom design: more expensive but differentiating
- Design typically represents 30-40% of the total budget
Number of pages
Features
Features that increase the budget:
- Online booking system: +€1,000 – €3,000
- Secure client area: +€2,000 – €5,000
- Multilingual (FR/NL/EN): +30-50% of the base budget
- CRM integration: +€500 – €2,000
Content
- You provide the texts: included in the base price
- Professional copywriting: +€150 – €300 per page
- Photo shoot: +€500 – €2,000
- Video: +€1,000 – €5,000
Recurring costs to plan for
The creation price is just the beginning. Annual budget to plan:
| Item | Annual cost |
|---|---|
| Hosting | €50 – €300 |
| Domain name (.be) | €10 – €15 |
| SSL certificate | Free – €100 |
| Maintenance / updates | €500 – €2,000 |
| SEO / ranking | €300 – €1,000/month |
How to optimise your budget
Prepare your content in advance
Content is often what delays (and increases the cost of) a project. Prepare your texts, photos and videos before starting.
Define an MVP
Invest in SEO from the start
A well-ranked site brings you clients for free for years. SEO is the most profitable long-term investment.
Take advantage of Belgian subsidies
- Business vouchers (Wallonia): up to 75% subsidies
- KMO-portefeuille (Flanders): subsidies for digitalisation
- Tax deductibility: web expenses are business charges
FAQ
Is a free website (Wix, WordPress.com) a good idea?
To get started and test an idea, why not. But for a serious business, the limitations are real: imposed ads, unprofessional URL, limited SEO, no code ownership.
Should I pay for a website upfront or monthly?
Both models exist. One-off payment gives you full ownership. Monthly formulas (€99-299/month) often include maintenance and hosting but cost more over time.
How do I verify that the proposed price is fair?
Does the price include maintenance?
LeadCo Agency
Founder of LeadCo
Web developer and conversion expert based in Brussels. I build websites that turn your visitors into paying customers.
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