Website cost in Belgium: what really drives the price

So this guide does not give a price list. It explains what pushes the bill up or down, which costs come back every year, and how to compare quotes without surprises. At LeadCo, we don't publish prices: every quote is prepared after a first conversation, free and with no obligation.

#Why quotes vary so much

The right question is not "how much does it cost?" but "what exactly does this price include?".

#The 8 factors behind a website's price

#1. The goal of the website

#2. The number and type of pages

#3. The design: adapted template or custom

A theme you buy and adjust is quicker to set up, but your site will look like others. A custom design starts from your brand and your customers: it takes more time, and it sets you apart. Many projects sit in between, with an existing base and a few key pages designed from scratch.

#4. Features

Every feature adds development, testing and maintenance:

• a contact form or a multi-step quote form;
• online booking;
• online payment (Bancontact, cards or any other method), delivery and order management;
• a client area, a filterable catalogue, a quote basket;
• connections to a CRM, an invoicing tool or WhatsApp.

#5. Languages

In Belgium, a site in French and Dutch (and often English) is common, and any other language is possible too. Each language adds translation (a real one, not machine output), adapted copy, SEO for that language and, later on, updating each version.

#6. Content: copy, photos, video

This is the most overlooked item, and the number one cause of delays. If you provide finished texts and good photos, the budget stays focused on the website. If the provider writes the copy, organises a photo shoot or produces videos, that is a job in itself and should appear in the quote.

#7. Technology

There is no best technology in the abstract, only the right one for your project:

These tools change their public prices regularly: check their websites when you decide.

#8. What is included around the website

Two quotes can describe the same site without including the same things. Look for:

• basic SEO: tags, speed, sitemap, Search Console, structured data;
• measurement: Google Analytics and tracking of contact requests;
• compliance: legal notice, privacy policy, cookie banner (see our GDPR guide);
• training so you can edit your own content;
• post-launch support: for how long, and for what.

#Running costs to plan for

The build price is not the total cost. A website comes with yearly costs:

#VAT, accounting and public grants

Three things change the real cost for your business:

• VAT (21%). Check whether the quote is shown excluding or including VAT. If you are VAT-registered, you recover it; if you use the small business VAT exemption scheme, it is part of your cost.
• Accounting. A website is a business expense, but it is often depreciated over several years rather than deducted at once. Ask your accountant how to book it.
• Regional grants, which change often. In Wallonia, the chèques-entreprises scheme is being overhauled in 2026. In Flanders, since 1 February 2026 the KMO-portefeuille only subsidises advice on cybersecurity (training remains eligible). In Brussels, hub.brussels points SMEs to the regional grants. Check the conditions before signing: some grants require an approved provider or an application filed before the project starts.

#How to compare two quotes

Ask every provider the same questions, based on the same brief, even a short one:

• Is the scope written down: pages, features, languages?
• Who provides the texts and photos?
• Are basic SEO and contact tracking included?
• Will the domain name, the website and the accounts (hosting, Google) be in your name?
• What will you pay after launch, and for which services?
• Is the timeline dated, with approval steps?
• How many rounds of changes are included?
• Can you take your website and content with you if you change provider?

#Warning signs

• A price given before any question about your business.
• A domain name registered in the provider's name.
• A "guaranteed first place on Google": nobody can guarantee it.
• A subscription that leaves you with nothing if you stop paying.
• No contract, no brief, no written timeline.

#Free website builder, subscription or a site built for you?

Online website builders (Wix, Squarespace, WordPress.com…) are fine for testing an idea or starting alone: you pay a subscription, you do the work, and you stay tied to the platform. "Website rental" packages often include hosting and maintenance, but cost more over time and the site is not always yours. A website built for you needs a larger upfront investment, but it is designed around your goals and you own it.

#Frequently asked questions

#Why doesn't LeadCo publish its prices?

#What budget should I plan for a showcase website?

Start from what the site has to do: how many different pages, which languages, who writes the copy, which features (form, booking…). A site with a few pages, in one language, with your own texts, sits at the lower end; several languages, copywriting, photos and custom features push the budget up. Ask two or three providers to quote on the same brief.

#How long does it take to build a website?

At LeadCo, a showcase website or an online shop can be delivered in less than a week; for an app or a custom tool, the timeline is set in the quote. It depends mostly on how quickly content is ready and approvals come back.

#Is maintenance mandatory?

No, but a site without updates soon becomes slow or vulnerable, especially with a CMS and plugins. Ask what the proposed maintenance covers: updates, backups, monitoring, small changes.

#Does the price include getting found on Google?